Marketing
Logo
Social Media
A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.
Logos are meant to visually identify a company. The logo can contain the company’s name or just be a visual representation. A company’s logo is most often plastered on any association with it: on the products it sells, on advertisements, on sponsorship deals, or donations to charities. A logo is meant to quickly and appealingly draw an individual’s attention to the company.
The use of color is an important element in logo design. Due to the mechanics of human visual perception, color and contrast are critical to detecting visual details. The vast majority of consumers tend to associate different colors and different color combinations with different meanings.
Logos are intended to be the face of a company.A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.
"“A logo is not a brand—it’s only a symbol for a brand. A brand is much more than a logo.” —Marty Neumeier.”"