Branding
Ui/UX design
Melbourne 2019
Packaging and branding are two of the most important aspects that go into marketing, and should be strategized thoughtfully. In a world that revolves around brands, it’s important to determine how your business will stand out. Packaging and branding help build a concise brand personality, attract new customers and keep loyal customers.
Nika is an American cosmetics brand, created to bring to the skincare market, science, technology, performance and results in products that promote skin balance and health. We want to celebrate each person’s genuine and true beauty through skincare products that promote well-being and self-care.
The goal is to focus on the contemporary and independent female audience, which has a busy schedule but cares about having a moment of self-care. In addition, the products have a great differential of being natural, vegan, free of transgenics and paraben and that are not tested on animals, prioritizing the health of consumers and other living beings, and the environment.
For those who love a beauty launch, especially when it comes to skin care, you will love to know this North American brand. Each woman has her skincare routine according to her age and skin type (mixed, dry and oily) and performing such care is of utmost importance for well-being and self-esteem. Self-knowledge and self-love must be exercised daily, and without relaxing in haste and lack of time.
The Brand Nika Beauty arrives In Brazil with products for cleaning and anti-aging skin treatment. The brand offers three products, one facial cleansing, an eye serum and an anti-aging cream, which are complementary and possess the best active ingredients on the market, necessary to cleanse, rejuvenate and recover skin elasticity.
"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."